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MINI success story in the USA

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editorial image

Last summer there were celebrations marking '10 Years of MINI in the USA'.

By the end of the year congratulations were in order once again: the British premium brand had broken a new sales record in the USA after delivering 66,123 MINI models in the course of 2012 - a jump of 15 per cent over the previous year. With these figures, the 'land of opportunity' has made a significant contribution to MINI's new record-breaking global sales total of 301,526 units. Yet again the USA has emerged as the world's number one market for small and compact vehicles sporting the MINI badge.

 

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