New Scheme for tourism businesses

Russell Beveridge of the Thistle Aberdeen Altens hotel launches new tourism awards at Dunnottar Castle on behalf of the Aberdeen City and Shire Hotels' Association
Russell Beveridge of the Thistle Aberdeen Altens hotel launches new tourism awards at Dunnottar Castle on behalf of the Aberdeen City and Shire Hotels' Association

Tourism businesses in Stonehaven are being encouraged to enter a new awards scheme run by Aberdeen City and Shire Hotels’ Association (ACSHA).

It aims to recognise the vital role played by tourism in the north east economy and operators who deliver an outstanding experience to business and leisure travellers.

Aberdeen City and Shire Tourism Awards (ACSTA) have been created by the Association as part of its drive to raise the bar even higher on the quality of the region’s tourism businesses, which contribute £340 million a year to the local economy.

Iain Watson, general manager of the Park Inn by Radisson Aberdeen and member of the ACSTA organising committee, comments, “Both leisure and business visitors are vital to our economy, and these awards are designed to highlight the incredibly strong offering in the tourism and hospitality sector in both the City and the Shire.

“We are very fortunate in Aberdeen that we do have a buoyant economy to which tourism makes a significant contribution. Both discretionary and non-discretionary business tourism remain resilient as the north east’s industry sectors continue to show solid and continuing growth.

“However, while the quality of the tourism product is very good, we believe that success will breed success, and these awards are part of our commitment to improving standards and service delivery across the board.

“The awards will recognise businesses that raise the bar on excellence in customer service, that provide first-rate visitor experiences and that contribute to the overall success of the tourism industry in the region.”

There are 12 different categories and organisers want to secure entries from a wide range of hotels, restaurants and visitor attractions, as well as key individuals working in the hospitality sector. The awards are open to tourism businesses of all sizes across the City and Shire, and to organisations that are not members of ACSHA.

Award categories are ambassador of the year; bar/club of the year; community award; customer service award; green award; hotel of the year; local marketing campaign of the year; partnership in tourism; restaurant of the year; visitor attraction of the year; young ambassador of the year; and the lifetime achievement award.

Nominations can be made through the website - - where there is also further information about the requirements for each category.

Iain continues, “It’s a very simple nomination process and we’re looking forward to judging the entries, even though we already know that it will be a very difficult task.”

Nominations will be open from 1 October through to 30 November, and shortlisted entrants will be announced early next year. Winners will be revealed at an awards ceremony taking place at the Mercure Ardoe House Hotel in Aberdeen on 28 March, 2014.

Around 300 people will attend the ceremony which will include a gala dinner and presentation of awards, followed by an evening of dancing and entertainment.

For further information and details on the award categories, visit The Aberdeen City and Shire Hotels’ Association represents 40 independently operated hotels and conference venues.

These hotels provide around 2500 bedrooms in Aberdeen and Aberdeenshire. The Association is committed to improving the quality and standard of hotel services and to furthering the overall standards of excellence and hospitality within the region.