Safe Drive Stay Alive

The Safe Drive Stay Alive roadshow was staged in Grampian for its eighth year this week.

Thousands of fifth year school pupils across Aberdeen City, Aberdeenshire and Moray had the chance to watch the hard-hitting roadshow over its four day run.

The powerful production, which began at the Beach Ballroom in Aberdeen on Monday, aims to reduce the number of young people killed or seriously injured in road traffic collisions in Grampian.

Already this year 19 people have died in road collisions in Grampian, including five young people aged between 17–25. In the same period, 281 people have been seriously injured in road accidents.

Safe Drive Stay Alive delivers a real shock to viewers, with a thought-provoking stage show and film which tells the story of a tragic road accident. The live show features members of the emergency services who regularly deal with road collisions, and also members of the public whose lives have been affected by road collisions in an extreme and profound way.

June Ross, who lost her son in a fatal road accident in 2010, issued an appeal for parents to go along to the public show and get involved in teaching their children about road safety.

Safe Drive Stay Alive has also been endorsed by Olympic and Paralympic athletes from the north-east of Scotland who recorded a video message showing their support for the road safety effort. View the message on YouTube.

Safe Drive Stay Alive was sponsored by Apache and Petrofac and involved a number of partner organisations working together to improve road safety.

The partners were Aberdeenshire Council, Grampian Police, Grampian Fire and Rescue Service, Scottish Ambulance Service, NHS Grampian and Aberdeen City Council.