Supermarket signs up Stirfresh

The Stirling family.
The Stirling family.

Lidl has announced a new six-figure deal to further develop its range of Scottish fruit and vegetable products, with Stirfresh being revealed as the new supplier of five brand new products for the supermarket’s Oaklands Ready-to–Cook range.

The Angus-based business, which is run by husband and wife team Andrew and Anita Stirling, will supply the vegetable products which are all grown and packaged on the family farm in Upper Dysart, Montrose.

Stirfresh has said the deal, which will see Lidl stock its Fresh Soup Mix and Fresh Vegetable Medley products, is worth around £300,000 and that they will be able to invest in new facilities as a result.

The deal will see these products sold across all of Lidl’s 92 stores in Scotland. This adds to Lidl’s increasing range of Scottish products, with the supermarket having significantly added its Scottish supplier base in the last six months. The Lidl buying team will continue to grow relationships with existing suppliers and cultivate new ones to further develop its range of Scottish-sourced lines.

Paul McQuade, Head of Buying for Lidl in Scotland, said: “Stirfresh grows great quality, fresh produce on its farm in Angus. Scotland will be the first Lidl region in the UK to launch our new Oaklands Ready to Cook prepared vegetables range, which will offer our customers quick, easy and affordable ways to make healthy meal choices. We continue to be committed to sourcing as much Scottish produce as possible.”

Andrew Stirling, owner of Stirfresh, said: “We are a family-run business. Together with my wife Anita, children Jessica, Alexander, Hannah, and James, we hope that this will be the start of a long-term relationship with Lidl for many years to come. Our aim is to promote Scottish produce as much as we can and, thanks to this deal, we are able to invest £1 million in equipment, storage and solar panels.”